MP Corporate Finance acted as the exclusive M&A advisor to the shareholders & founders in the sale of Innovative Beauty Group.

Initially founded in 2005 as value-added packaging trader, the group developed into a full-service beauty packaging and turnkey solutions provider to its diversified customer base of A-brands, retail chains and filling companies.

The group covers all value chain steps for its clients from design & engineering via sourcing to branding & marketing, always accompanied by its dedicated project management and quality assurance. Thus acting as a cost & time saver and sales volume booster for its clients.

Its unique presence in China enables the group to constantly develop its sourcing network and supply customers with highly bespoke and innovative beauty packaging and turnkey products ahead of market trends, complemented by a strong European supplier network.

Given the group’s outstanding growth track record (sales quadrupled from 2016 to 2019) the shareholders and founders mandated MP to find the right partner to enter the next growth phase and leverage its successful business model to new customers and regions.

Through the acquisition Albéa strengthens its existing beauty solutions business and expands it from North America to Europe forming a fast-moving and innovative solutions provider of global scale.

MP Value Add

MP Corporate Finance supported the sellers throughout the whole transaction from preparation until closing. Through in-depth sector knowledge and together with management, MP prepared the process documentation emphasizing the strengths and growth drivers of the group, identified the most suitable investors and handled all communication with them.

By creating a competitive bidder environment and leading the commercial SPA negotiations, MP furthermore optimized the deal value and enabled the different shareholders and owners to select the partner and package most suitable for their ambitions and a sustainable and successful future of the group.