Stadlbauer Marketing + Vertrieb (SMV) is specialised in the design, development, marketing, sales and distribution of toys. With the renowned Carrera brand, SMV is the world market leader and epitome of slot car racing. Further products include remote-controlled vehicles (Carrera RC), soap bubbles (Pustefix) and other well-known toy brands.
In light of succession within the owner-managed group, the new shareholder shall spur SMV’s future growth strategy and unlock new strategic opportunities.
Quantum Capital Partners is an international, rapidly growing private equity firm headquartered in Munich. This strategic acquisition strengthens Quantum’s position in the toy market. In 2018, Quantum acquired Revell GmbH, a leading manufacturer of plastic model kits and remote-controlled toy models.
MP succeeded in elevating SMV beyond mere figures to a highly desirable group of brands in order to create a seller-friendly environment as well as ensure transaction safety and a clean exit for the owner family.
Throughout the highly competitive process MP has meticulously managed communication with potential investors to successfully maintain a strong momentum. MP took the commercial lead in SPA negotiations achieving an outstanding result in terms of valuation, timing and commitments.