Founded in 1992 and located in Rohrbach (DE), SERO – Schröder Elektronik Rohrbach GmbH – is an EMS provider ranking first in terms of performance among European peers and acts as a primary and preferred supplier to a rich portfolio of industry leading Tier-1 automotive suppliers. The company’s unmatched performance is based on a fully automated production park, self-developed testing equipment and an extremely high focus on manufacturing processes perfectly set up for high volume business.
Over the past two years the founder gradually retreated from the daily business and handed over operational responsibility to a new CEO.
MP was mandated by the founder to sell 100% of the company and to find the right partner for SERO who can drive the future growth of the company together with the new CEO.
DBAG was looking for an investment opportunity within the sector for automotive electronics and identified SERO as a great chance to get into the driver seat with the best performing company in the European EMS market.
Through an early involvement by the seller, MP’s transaction team was able to ideally set up the company as well as prepare the management for the upcoming sales process, particularly due to their sector knowledge and deep understanding of the industry’s value drivers.
A pre-marketing phase not only gave the founder an early indication of interest in the market but also increased the targets attractiveness as only a selected few serious buyers were chosen for a competitive process.
MP managed to exceed the seller’s deal value expectation by driving multiple parallel processes to maximize the outcome for our client.